As our Gobal Marketing Operations Leader you will be at the heart of driving operational excellence and data driven strategies that elevate our Flight Centre Brand's (FCB) marketing performance. You will be leading diverse teams including Analytics, Marketing Automation, Website Retailing, SEO, Personalisation, and Channeling—ensuring that marketing strategies are executed with precision, campaigns are optimised for maximum impact, and the marketing team operates efficiently at scale.
By fostering alignment across these specialised teams, leveraging innovative technologies, and implementing robust processes, you will empower our FCB marketing teams to enhance customer experiences, maximise digital performance, and deliver measurable business outcomes that fuel the company’s growth objectives.
Who you are:
- Minimum 10 years in Digital Marketing, Product Management or Marketing Operations roles
- Expertise in marketing automation & marketing technology platforms
- Strong analytical skills and experience with data visualisation tools (e.g., Tableau, Power BI)
- Knowledge of SEO, personalization, and digital marketing strategies
- Excellent project management and communication abilities
What you'll be doing:
Marketing Technology Management:
- Oversee marketing technology (MarTech) stack, including marketing automation tools, analytics platforms, and content management systems
- Evaluate, implement, and integrate new tools to enhance marketing capabilities
Data and Analytics:
- Ensure data accuracy and consistency across systems. Analyse performance metrics and generate insights to guide decision-making
- Establish dashboards and reporting frameworks to track KPIs
Process Optimisation:
- Design and implement scalable processes for campaign planning, execution, and optimisation
- Streamline workflows between marketing teams and other departments (e.g., sales, IT)
- Define and enforce governance for lead management, attribution models, and compliance (e.g., GDPR, CCPA)
Campaign Enablement
- Support campaign execution by managing segmentation, personalisation, and automation workflows
Budget and Resource Management:
- Manage budgets for marketing tools and technologies
- Optimise resource allocation across marketing initiatives
Alignment Across Teams:
- Act as a bridge between marketing, sales, and customer success to align on shared goals
- Facilitate communication between technical and non-technical stakeholders
Performance and Strategy:
- Develop frameworks to measure and improve marketing ROI
- Partner with leadership to align marketing operations with overall business strategy
What you'll Enjoy:
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.
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