Lifecycle Campaigns Specialist- Marketing Automation & CRM

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Brand: Marketing
Work type: Full time
Location: Johannesburg West
Categories: Marketing, Web, Creative & UX

About the Role

As a Lifecycle Campaigns Specialist, you will be responsible for planning, executing, and optimizing lifecycle marketing campaigns. You will work closely with cross-functional teams to create targeted and data-driven strategies that enhance customer engagement and loyalty. Your work will play a crucial role in increasing customer retention, improving user experience, and ultimately driving business growth.

Key Responsibilities

  • Develop and execute lifecycle marketing campaigns across multiple channels, including email, CRM, and marketing automation platforms.

  • Analyze customer data and segment audiences to deliver personalized and relevant messaging.

  • Optimize campaign performance through A/B testing, data analysis, and continuous improvements.

  • Collaborate with internal stakeholders to align marketing strategies with business objectives.

  • Ensure seamless integration of CRM data into marketing automation workflows.

  • Monitor and report on campaign performance, providing insights and recommendations for improvement.

Experience & Knowledge

This is a key role supporting the activities of our corporate brands, a multi-billion-dollar portfolio including FCM and Corporate Traveller. The ideal candidate will have:

  • 3-5 years of experience in lifecycle/email marketing, with a strong focus on marketing automation.

  • Proven success in a similar role within a global organization.

  • Hands-on experience with CRM platforms and marketing automation tools.

  • Strong analytical skills and experience with A/B testing and campaign optimization.

  • Excellent communication and stakeholder management skills.

Qualifications

  • Essential: 5+ years in Digital Marketing or a similar role.

  • Preferred: Bachelor's degree in Marketing, Business, or a related field.

  • Relevant certifications in marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) are a plus.

Why Join Us?

At Flight Centre Travel Group, we offer a dynamic and collaborative work environment where innovation and creativity are valued. You’ll have the opportunity to work on exciting global projects, grow your expertise, and make a meaningful impact on our business.

If you’re a results-driven marketing specialist looking for your next challenge, we’d love to hear from you!

Apply now and be part of a global travel powerhouse!

 

#LI-JM1#LI-Onsite

Applications close: South Africa Standard Time

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