Flight Centre Travel Group's (FCTG) Corporate Marketing team are hiring a Technical Lead (Marketing Automation & CRM) who will be responsible for the day-to-day maintenance, optimisation, and integration of marketing automation platforms and CRM systems to ensure seamless data flow and synchronisation. In this role you will oversee the integrity and quality of customer data, implementing data governance policies and troubleshooting technical issues promptly to minimise disruptions. Additionally, you will be required to focus on optimising email deliverability, analysing key performance metrics, and providing actionable insights to drive continuous improvement in lifecycle marketing efforts.
Who you are:
- 5+ years in Digital Marketing or similar role
- Demonstrated success in managing and optimising marketing automation and CRM platforms in a global organisation
- Bachelor’s Degree in Computer Science, Information Technology or related field
- Salesforce Administrator
- Consultant certification
- Marketing Cloud Account Engagement Specialist
- Oracle Eloqua CX Certified Implementation Professional
What you'll be doing:
Platform Maintenance and Optimisation
- Manage daily operations of marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Salesforce)
- Resolve technical issues quickly to minimise disruptions and ensure efficient platform performance, applying updates when needed
Integration Management
- Lead integration of marketing automation platforms with CRM systems, ensuring smooth data flow and consistency
- Maintain and optimise API integrations with other tools
Data Management and Governance
- Ensure customer data integrity within marketing and CRM platforms, optimising segmentation for personalised marketing
- Implement data governance practices to comply with data privacy regulations (e.g., GDPR, CCPA)
Technical Support and Collaboration
- Provide technical support for the lifecycle marketing team and collaborate with IT, sales, and product teams for seamless technology integration
- Train marketing team on platform usage
Deliverability Management
- Ensure best practices for email deliverability, monitor performance, and work with providers to address issues
- Optimise email practices to maintain sender reputation
Data Analysis and Reporting
- Create dashboards and reports to track key metrics
- Provide insights for improvement and conduct audits to ensure accuracy and compliance
What you'll Enjoy:
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Lt
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.
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