Marketing Specialist
A world where tech and people work collectively to make corporate travel simpler, faster and easier.
Corporate Traveller is one of Flight Centre Travel Group’s (FCTG) most successful brands, globally. Our mission is to dominate the SME market, making the end-to-end travel experience faster, simpler and easier for our customers and to demonstrate ongoing value to decision-makers, travellers and bookers. We provide our customers with the perfect blend of personal, local service blended with our expert technology suite and the great choice and value which comes with being part of the FCTG family. For decades, we’ve been helping go-getter businesses grow through travel.
Corporate Traveller has offices across a global network that spans Australia, Canada, USA, UK, South Africa and New Zealand. The brand has been part of the Flight Centre Travel Group for more than 26 years and is a key contributor to the ongoing strength of FCTG’s corporate travel division. Award winning, forward thinking and fun to work for – this is a business for people who love travel, are team players and customer service oriented.
To learn more about Corporate Traveler please click HERE
About The Opportunity
We are seeking a talented and motivated Marketing Specialist to join our marketing team. The ideal candidate will have experience in B2B marketing, a creative mindset, and the ability to execute effective marketing strategies. This role requires a proactive individual who is experienced with referral and partnership marketing, can manage multiple projects, drive lead-generation strategies, and contribute to the overall marketing goals.
The Marketing Specialist will fully own our referral and partnership marketing programs and be responsible for their strategies, growth, optimizations, and reporting. They will be responsible for developing and managing content for these programs along with managing both external and internal stakeholder relationships.
Working closely with the VP Marketing, the Marketing Specialist will play a key role in generating leads, new business, and growth across target segments. This role will support regional growth strategies, and they will identify growth opportunities within key regions to drive, brand awareness, consideration and lead generation.
The Marketing Specialist will support all marketing activities in the Quebec market and be responsible for the translation and maintenance of marketing assets to French.
This role requires excellent project management skills and the ability to analyze and leverage data to inform, optimize and report on marketing strategies. Excellent written and analytical skills are necessary for this role.
The travel industry is fast paced and changeable, requirements can be short notice or change direction rapidly so the successful candidate will need a flexible and dynamic approach to identify and deliver on opportunities. The role requires an individual who can work well under pressure and can multi-task and prioritize their work according to changing business objectives and requirements.
Key Responsibilities
- Develop and implement comprehensive marketing strategies for referral and partnership marketing programs that align with overall marketing objectives.
- Own and foster relationships with existing partnership marketing stakeholders and identify new opportunities within the program.
- Ensure accurate reporting of both referral and marketing programs results plus provide regular performance reports and insights to VP of Marketing.
- Monitor and analyze referral and partnership marketing performance metrics to assess effectiveness and ROI.
- Responsible for the briefing, overseeing production and deployment of all marketing materials related to referral and partnership marketing programs, ensuring consistency in brand voice and brand codes.
- Identify new growth opportunities across referral and partnership marketing that support lead generation and drive brand awareness and consideration in key regions.
- Support the development of regional marketing strategies that drive awareness, consideration and lead generation.
- Work closely with customer success teams to own the collection, creation and distribution of testimonials (incl video), case studies, etc. and work with global teams to deliver these through various marketing channels.
- Own existing industry publication relationships and identify new ones to drive brand awareness and consideration growth across target verticals.
- Deliver customer and prospect insights to greater marketing team on a regular basis.
- Develop and deliver customer retention tactics focused on growing LTV.
- Develop and execute lead nurturing tactics across the customer journey to move leads through the funnel and convert.
- Own relationship with translation agency and internal stakeholders for the translation and maintenance of marketing assets to French.
- Identify and support growth opportunities and channels within Quebec market.
- Take on additional projects as directed by VP of Marketing.
Experience & Qualifications
- 3-5 years of related marketing experience, preferably in B2B marketing.
- Must have minimum 1 years’ experience with referral and partnership marketing.
- Experience in corporate travel/travel industry desirable but not essential.
- Excellent communication, writing, and presentation skills.
- Experience in working across large cross functional and globalized teams.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- High level of adaptability and demonstrated ability to work in a dynamic and agile landscape.
- Proficiency in Salesforce, Eloqua, Microsoft suite (word, excel, powerpoint, etc.) and GA4.
Work Perks! - What’s in it for you:
FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.
- Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
- Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
- Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
- Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
- Personal connections: We are a big business founded on personal relationships.
- Diversity, Equity & Inclusion: Commitment to diversity, equity, and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), DEI education initiatives, and equitable practices, including regular equity assessments and inclusive recruitment protocols.
- A career, not a job: We offer genuine opportunities for people to grow and evolve
- We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
- Giving Back: Committed to making a difference through our Corporate Social Responsibility program, which supports nominated charities via volunteering and fundraising, our Office Environmental Program, LEED® Gold-certified office spaces, and 1 paid Volunteer Day per calendar year.
Benefits Include:
- Generous paid time off policy
- Travel perks/discounts
- Health & Wellness Programs and Employee Financial Wellness Services
- National/International Award Nights and Conferences
- Group benefits including extended health care, dental and vision, gender affirming care, fertility care
- Insurance including life, AD&D, critical illness, long term disability
- Employee Assistance Program
- RRSP/RPP with matching
- Tuition Reimbursement Program
- Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
- Global career opportunities in a network of brands and businesses
#LI-SM1#CTCA#LI-Onsite
Location – Toronto, Canada
If this sounds like the opportunity you have been waiting for then APPLY NOW.
For this position, we anticipate offering an annual salary of $75,000 - $80,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.
We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
Our number one philosophy? Our people. Flight Centre Travel Group’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.
We are committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at fccareers@flightcentre.ca
🏆 Travel Weekly Magellan Awards: Silver Winner for Accessibility and Inclusivity (2023)
🌟 GBTA WINiT: DEI Leadership Pinnacle Award (2023)
✈️ CHHR: 5-Star DE&I Employer (2023, 2024)
🌍 Seramount, FCTG Mexico : Member of the Global Inclusion Index (2023, 2024)
🏅 Newsweek: America’s Greatest Workplaces for Diversity (2024)
