The Flight Centre Brand Marketing Team consists of some of Australia's most passionate, curious, and talented marketers, all collaborating under one roof. If you're an enthusiastic, dynamic team player who thrives on challenges and is excited to grow within one of the world’s leading travel agency brands, we’d love to hear from you.
In this role you will be focusing on implementing data-driven digital performance marketing strategies to optimise marketing ROI and achieve business objectives. Your work will play a pivotal role in driving campaigns, e-commerce sales, enquiry/leads, customer acquisition, increasing conversion rates and maximising marketing efficiency in all Flight Centre regions.
Who you are:
- Minimum 5 years of experience in digital performance or a related field
- Experience in a similar role as well as knowledge building effective multichannel marketing strategies, including affiliate marketing, PPC, social media, and other digital channels
- Expertise in campaign and channel analysis and reporting, including Google Analytics experience
- Exceptional analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights and recommendations
- A degree in Marketing, Business Administration, or a related field
- Experience with Google ads, Facebook Business Manager & Google Analytics
- Search ads 360, Display & Video 360
What you'll be doing:
- Assisting in the execution of Flight Centre’s global performance marketing plan
- Managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment
- Implementing A/B testing and conversion rate optimisation
- Ensuring successful planning, execution and optimization for key traffic KPIs via digital channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Implementing lead generation strategies
- Working closely with management to share funnel conversion improvement ideas, feedback & present results
- Stayed updated with the latest performance marketing trends and technologies
- Assist in the development and coaching of peers
What you'll Enjoy:
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
** Please advise your leader before applying **
