In this role, you'll be at the heart of shaping the customer experience for our leisure brands. You’ll craft and refine sophisticated customer journeys, ensuring every step is seamless and engaging. From email marketing and app/web push notifications to text marketing, you'll play a key role in elevating the customer lifecycle. Your efforts will be in direct alignment with our global strategy, helping to drive meaningful connections and support the growth of our brand. It’s all about creating impactful, personalised communications that resonate.
What you'll be doing:
- Building best-in-class journeys and automations to enhance the customer journey and support global strategies
- Utilising email marketing, app/web push notifications and text marketing to send the right message via the right channel at the right time
- Working closely with the MarTech team to acquire and work with complex data sets across multiple sources.
- Design and deliver compelling emails that target multiple stages of the Customer Lifecycle and Travel Purchase Journey
- Responsible for segmentation, testing, deployment and continually evaluating these improvements
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
- Identify gaps and opportunities within the customer journey, with a consistent focus on enhancements to support the customer experience
- Work closely with wider Flight Centre teams to improve the operation of marketing automation databases and systems
- Collaborate with Website, Social, Paid Media and Analytics teams to share insights and create opportunities for automated cross-channel communications
- Make improvements to existing communications and templates based on performance and feedback
Who you are:
- 2+ years experience using Salesforce Marketing Cloud, particularly Journey Builder and Automation Studio
- Proficiency in HTML code and AMPscript
- A certified Salesforce Marketing Cloud Email Specialist
- Strong understanding of marketing automation strategies and best practices
- Experience with data integration and APIs
- Marketing qualification(s)
What you'll Enjoy:
🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd
👐🏽 Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
🎉Development: Individualised Learning & Development pathway options
🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more
💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within
🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
🌞Mental Health: Support and Employee Assistance Program for staff and family
🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Los Angeles in 2025)
🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.
#LI-LH2#LI-Onsite
