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Website Marketing Specialist

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995.  Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

To learn more about Flight Centre Travel Group please click HERE

About The Opportunity

This role is responsible for the merchandising and promotional strategies on the Flight Centre website. This also includes improving lead-generation and conversion rates on the website through end-to-end management of the conversion rate optimisation process. This role helps lead the delivery of a continuous optimisation program across the website, sales pathways, and campaigns to drive improvement on analytics, user experience, design, development and content creation of digital assets.

Key Responsibilities

• Assist and support the Campaigns and Product based teams in the ideation and building of Brand, Campaign, Tactical & Product landing pages
• Assist and support the wider Marketing team with the ideation and building of various content pages based on SEO recommendations, promotional and partnership events
• Create conversion rate optimisation strategies
• Have full ownership for the successful execution of key website marketing-based projects
• Analyse results and identify successes, failures, trends, and effectively communicate these findings to stakeholders
• Represent the Flight Centre brand by ensuring all advertising materials are representative of the Flight Centre tone of voice and meet overall brand and legal guidelines
• Assist and support the Campaigns and Product based teams in the ideation and building of Brand, Campaign, Tactical & Product landing pages
• Assist and support the wider Marketing team with the ideation and building of various content pages based on SEO recommendations, promotional and partnership events
• Create conversion rate optimisation strategies
• Have full ownership for the successful execution of key website marketing-based projects
• Analyse results and identify successes, failures, trends, and effectively communicate these findings to stakeholders
• Represent the Flight Centre brand by ensuring all advertising materials are representative of the Flight Centre tone of voice and meet overall brand and legal guidelines

Experience & Qualifications

2+ years of website marketing experience

Mandatory

• Retail and/or wholesale travel sales experience
• Marketing qualification(s)
• Drupal CMS experience
• Full story reporting experience

GA4 experience (advantageous)

Work Perks! - What’s in it for you:

FCTG is renowned internationally for having amazing perks and an even better culture.  We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.

• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion: Commitment to diversity, equity, and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), DEI education initiatives, and equitable practices, including regular equity assessments and inclusive recruitment protocols.
• A career, not a job: We offer genuine opportunities for people to grow and evolve
• We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
• Benefits Include:

• Paid Time Off: A comprehensive time off package, including up to 15 vacation days 
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Health benefits: Medical Aid Contribution
• Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
• Global career opportunities in a network of brands and businesses

#LI-LP1#LI-Onsite

If this sounds like the opportunity you have been waiting for, then APPLY NOW.