Marketing Manager, Southeast Asia | Lead Marketing for an Award Winning Brand
Are you a strategic marketer who loves turning ideas into action? Do you thrive in fast-paced, global environments where creativity meets commercial impact? If so, this is your chance to join our FCM Asia team and drive and lead FCM’s brand presence and growth.
At FCM, we combine cutting-edge technology with a people-centric mindset to transform our clients' travel programs. Our teams are globally & locally connected, fun & energetic, flexible, a little unconventional and fuelled by our alternative mindset; we call it our FCM way!
About The Opportunity
As our Marketing Manager, Southeast Asia, you’ll be the driving force behind FCM’s regional marketing strategy — leading multi-channel campaigns that power client acquisition, retention, and growth across Southeast Asia.
Partnering closely with sales, account management, and global marketing teams, you’ll deliver bold, data-driven initiatives that align with business goals and deliver measurable ROI. You will lead strategic development of the FCM PR strategy to position the company, its corporate brand and executives in top-tier domestic media outlets.
This is a hands-on, high-impact role where communication, collaboration, and creativity are key. You’ll be the vital link between global priorities and regional execution — ensuring every campaign, event, and story reflects the FCM way.
While your primary focus will be Southeast Asia, you will also be responsible to work closely with the marketing managers in other Asian markets (India, Japan and China) to drive marketing performance aligned to business objectives and deliverables.
Key duties & responsibilities:
Brand Development
- Translate global and regional brand goals into plans and profitable go-to-market strategies.
- Be the local brand ambassador to share nuances with global and regional leaders.
- Champion the FCM brand and ensure adherence to the brand standards and values.
- Formulate a deep understanding of the FCM ideal customer profile through customer segmentation, analysis and activity performance.
Lead Generation
- Align and execute Global and Local Marketing Strategy, Plans and Campaigns that drive lead generation and support the progression of the sales funnel.
- Effectively manage digital and social media marketing campaigns per budget with continuous testing, analysing, tracking and reporting of results.
- Work with digital resources to maximise paid programs and lead nurture activities.
- Manage the creation of an effective content strategy and its execution across social, email and digital channels.
- Work closely with the sales team to ensure marketing alignment with sales growth targets.
Event Management & Execution
- Maximise FCMs presence at key industry events and client-facing engagements, working closely with internal and external stakeholders.
- Manage and direct post-event follow up including ROI tracking and reporting.
Public Relations & Communications
- Lead the strategic development of the corporate PR strategy to position FCM and its executives in top-tier domestic media outlets
- Work with global PR leads and local agencies to drive the execution of press releases, thought leadership and reactive PR.
- Support the development of award submissions, speaking opportunities and other brand building activities.
Budgeting & Reporting
- Develop and present an annual budget with quarterly reforecasts.
- Monitor marketing budget, ensuring efficient use of resources and adherence to forecasts in Asia.
- Prepare, consolidate and share monthly marketing performance reports with management.
Team Leadership
- Ensure efficient & effective day-to-day collaboration & problem solving within the Asia marketing department including weekly business meetings and 1:1’s to monitor performance and drive excellence.
- Foster a cohesive, creative working environment.
- Work closely with the SEA management team to align marketing plans with company objectives.
- Represent the marketing team to internal stakeholders.
What we are looking for:
- Experienced marketers with minimum 6 years plus of experience in digital, event management and PR.
- Experienced leading/working with a cross-cultural team in person or remotely
- Experienced managing social media and web platforms across markets in Asia
- Strong written and verbal communication skills - Ability to communicate effectively and fluently in English and additional local languages e.g. Mandarin/ Japanese/ Cantonese is highly desirable
- Strong analytical skills, both quantitative and qualitative, to interpret results, draw conclusions and provide recommendations
- Excellent track record in 360 marketing and lead generation to achieve targets
- Ability to work efficiently and accurately, managing tight timelines in a fast-paced environment
- Ability to take initiative, provide original solutions to challenges, self-motivated positive attitude and ability to think outside the box
- Attention to details and high standard of quality control
- Bachelor’s degree (or higher) in Communication, Journalism, Marketing or Business
Work Perks! - What’s in it for you:
FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.
You will be rewarded with competitive market salary. You will also be equipped with relevant training courses and tools to set you up for success with endless career advancement and job opportunities all over the world.
- Generous remuneration structure and a highly competitive salary
- Fun and Energetic culture: At the heart of everything we do at FCM is a desire to have fun and be yourself
- Work life Balance: We believe in “No Leave = No Life” So have your own travel adventures with paid annual leave
- Love for travel & travel perks: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service. You'll have access to industry discounts to ensure you continue to broaden your travel horizons
- A career, not a job: We believe in our people brightness of future. As a high growth company, you will have the opportunity to advance your career in any direction you choose whether that is locally or globally
- Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
Are you ready to elevate your career in travel management? Apply with FCM today!
FCM Asia is an Equal Opportunity Employer searching for talented, driven people who have a desire to build a rewarding career in a company that loves to celebrate your success! We work in a team work environment where we maintain a favourable working relationship with co-workers in all departments to foster a culture of trust and mutual respect.
By joining the team, you'll discover first hand why we're recognised around the world as an outstanding employer. In addition, our company founder strongly believes the success of our business relies on the success of our people.
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