About the opportunity
We are seeking a Group Marketing Executive for our Business-to-Consumer (B2C) division. This role is ideal for a creative, organised, and driven individual with diverse marketing skills. You will take ownership of various projects, focusing on B2C strategies, content, product, performance marketing, and strategic planning.
Your ability to think outside the box and a keen eye for detail will be vital to driving success in this fast-paced, innovative environment. This is a unique opportunity to impact direct and in-destination marketing opportunities significantly.
Key Responsibilities
- Build and maintain strong relationships with key stakeholders and regional suppliers inside and outside Discova.
- Align complex marketing messages with business needs through strategic solutions.
- Stay updated on global market trends, competitor analysis, and industry insights connected to in-destination sales and B2C marketing trends
- Collaborate with cross-functional teams to synchronize marketing with corporate strategy.
- Use data and analytics to inform decisions, track performance, and identify growth opportunities.
- Manage direct marketing campaigns aligned with company objectives across regional markets (both online and offline)
- Ensure brand consistency and adherence to marketing guidelines across all channels.
- Identify opportunities for market expansion and product localization.
- Develop contingency plans for potential marketing risks.
- Oversee content distribution across websites, digital platforms, and offline channels (flyers, brochures, collateral of any kind).
- Manage B2C/IDS marketing efforts, social media, EDMs, and customer journeys.
- Apply SEO best practices and leverage Google Analytics to optimize content and website performance.
- Other tasks as assigned by the marketing leader and other stakeholders inside Discova
About You
The Essentials
- A bachelor’s degree in marketing or a related field, or a minimum of 3 years of experience in online travel marketing.
- A strong understanding of the customer journey within the tourism industry is highly preferred, alongside a graphic design/UX experience background is seen as an advantage
- Fluency in both written and spoken English is essential. Proficiency in additional languages is advantageous.
- Proven experience with Marketing Automation Tools, including project management tools, CRM systems, Canva, SEMrush, email marketing platforms, and Microsoft Office software.
- In-depth knowledge of the Google Marketing Suite (SEO), including Analytics, Tag Manager, Data Studio, Digital Marketing channel analysis, and Search Console. Familiarity with SEM is a plus.
- Experience with Content Management Systems (e.g., WordPress, Elementor) for website management and optimisation.
- Basic knowledge of HTML and CSS to support minor website updates and effective collaboration with web development teams.
The attributes
- Strong marketing expertise with a focus on customer satisfaction and analytical thinking.
- Highly creative and innovative.
- Results-driven, striving for excellence.
- Exceptional organisational skills with the ability to adapt and lead change.
- Excellent communication skills, able to engage with customers, suppliers, teams, and Discova leaders.
- An attention to detail in every task is one of your strong points.
- Thrive under pressure, managing multiple tasks effectively, and flexible to work beyond standard hours when needed.
- Solution-oriented with strong problem-solving abilities.
- Able to work independently and as part of a team, supporting colleagues to meet shared goals.
- Willing to travel for business as required.
- Aligned with Discova’s vision, mission, and values.
- Proficient in Microsoft Office; experience with DMC systems is a plus
About Discova
As a leading regional destination management company operating in numerous destinations across South, East, and Southeast Asia, joining the Discova team means being in your element.
Discova holds responsible travel at its core, working responsibly with customers, host communities and local business partners to offer the best value, highly rated experiences with customer satisfaction as a hallmark of their service. As a company, we provide thrilling global career advancement opportunities, a wonderful and supportive team culture, distinctive leave benefits, and social events that stand out in the industry.
Discova’s people are homegrown—95% are locals, blending local know-how with an understanding of what makes a Discova trip to their home country special.
To be part of the Discova family is to be in your element, and being in your element means being the best you can be in any situation, doing what you love, whatever your role, being valued for who you are and what you do, continuing to grow as the world changes, and joining a family that creates a world of possibilities.
To learn more about Discova click: https://www.discova.com/
Work Perks!
What's in it for you: We are renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. The passion and dedication of our teams keep the company on top of the industry ladder. That's also why we offer some great employee benefits and perks outside of the norm.
Have fun: At the heart of everything we do at Discova is a desire to have fun. Reward and Recognition: Celebrate your and others' success at our regular Buzz Nights and the annual Global Gathering—you'll have to experience it to believe it!
Use your smarts: Our people always use their quick thinking, expertise, and tenacity to figure things out.
Love for travel: We were founded by people who wanted to travel and wanted others to do the same. That passion is evident in our people and service. From travel discounts to inspection trips, travel invigorates, and this transcends into our culture.
Be appreciated: Our benefits go beyond the industry standards as we truly value those seeking growth with Discova for an extended period. Working holidays, extended leave and work anniversary benefits are all part of the Discova philosophy.
Personal connections: We are a big business founded on personal relationships. "We work globally, live locally" is one of our credos that really makes a difference in our world of travel possibilities.
A career, not a job: We offer genuine opportunities for people to grow and evolve. We back our people all the way, regardless of the results. We are firmly committed to supporting every employee's professional and personal development.
Giving Back: As one of the very few, we are proud to provide corporate social responsibility programmes across all our departments. These programmes support nominated charities through workplace giving, promote volunteering, and support fundraising initiatives through our employee giving and office environmental Programmes. All our employees can even enjoy one volunteer day per calendar year. We thank all candidates for their interest; however, only those selected to continue the process will be contacted.
Exclusivity Notice: We are not currently engaging with external recruitment agencies for this specified position. Any applications received through a recruitment agency will be considered under the sole ownership of Discova. Should the situation change, we will communicate any updates accordingly
