Paid Media Specialist - Toronto, ON
Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995. Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!
To learn more about Flight Centre Travel Group please click HERE
About The Opportunity
Are you a visionary in the paid social and programmatic space, looking to create a huge impact across the USA and Canada? Step into the role of a Paid Media Specialist at Flight Centre Travel Group (FCTG) and drive ROI for our B2B brands. As an integral part of our cutting-edge digital team, you'll mastermind and refine high-impact paid media strategies for our premier corporate brands, FCM and Corporate Traveller.
Leverage substantial global and regional budgets to maximize ROI, spearhead platform expansion into Meta, TikTok, Reddit and programmatic channels, and generate actionable insights with advanced reporting techniques. We are seeking someone with an energetic, outgoing, and collaborative personality who thrives in a dynamic environment and is passionate about pushing boundaries in digital media.
This role offers a unique chance to blend creativity with analytics in a collaborative, forward-thinking environment, propelling both your career and our global success to new heights.
Join us and redefine the benchmark for paid social and programmatic advertising excellence.
Key Responsibilities
- Execute paid media campaigns across paid social, paid search, and programmatic channels.
- Deliver regular media planning and performance forecasting.
- Optimize campaigns through bid/keyword management, A/B testing, and channel selection.
- Manage global and regional paid media budgets, ensuring no overspend or underspend.
- Handle media spend invoicing from platforms and third-party suppliers.
- Meet hot lead targets and contribute to total paid media revenue.
- Manage advertising platforms like Google Ads, LinkedIn, Facebook Ads, Bing, and others.
- Create global account structures.
- Implement full tracking across paid media assets, feeding data into corporate reporting platforms.
- Provide monthly and campaign analyses focusing on objectives and KPIs.
- Deliver actionable insights for lead generation in collaboration with the digital marketing team.
Experience & Qualifications
- 3+ years of experience in a similar role.
- Relevant platform certifications (Google Ads, LinkedIn Certification, etc.).
- Comprehensive understanding of Google Analytics or other relevant reporting tools.
- High proficiency in paid media, tracking, and analytics platforms.
- Strong commercial focus with knowledge of investment, forecasting, ROI/ROAS metrics.
- Excellent communication and influencing skills, with the ability to work cross-functionally.
- Highly organized with effective time management skills.
- Demonstrates a belief in FCTG's philosophies and takes ownership for success and failures.
- Degree qualification is essential.
Work Perks! - What’s in it for you:
FCTG is renowned internationally for having amazing perks and an even better culture. We understand that our people are our most valuable asset. It is the passion and dedication of our teams that keep the company on top of the industry ladder. It’s also why we offer some great employee benefits and perks outside of the norm.
- Enjoy the freedom and flexibility of a hybrid work structure that combines both remote and in-person work.
- Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
- Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
- Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
- Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
- Personal connections: We are a big business founded on personal relationships.
- Diversity, Equity & Inclusion
- Diversity Day: paid leave to observe holiday or cultural celebration of your choice
- Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice)
- DEI education
- Commitment to fair practices such as regular equity assessments and inclusive recruitment protocols
- A career, not a job: We offer genuine opportunities for people to grow and evolve
- We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
- Giving Back: Proud Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising
- Employee giving program
- Office Environmental Program
- Many of our offices are Leadership in Energy and Environmental Design (LEED®) Gold certified buildings
- 1 Volunteer Day per Calendar Year
Benefits Include:
- Generous paid time off policy
- Travel perks/discounts
- Health & Wellness Programs and Employee Financial Wellness Services
- National/International Award Nights and Conferences
- Group benefits including extended health care, dental and vision, gender affirming care, fertility care
- Insurance including life, AD&D, critical illness, long term disability
- Employee Assistance Program
- RRSP/RPP with matching
- Tuition Reimbursement Program
- Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
- Global career opportunities in a network of brands and businesses
#LI-ED1#FCB#LI-Hybrid
Location –Toronto, ON
If this sounds like the opportunity you have been waiting for then APPLY NOW.
This role can be performed onsite or on a hybrid schedule, in compliance with the Company’s Remote and Flexible Work Policy.
For this position, we anticipate offering an annual salary of $70,000 - $75,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.
We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
Our number one philosophy? Our people. Flight Centre Travel Group’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.
We are committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at fccareers@flightcentre.ca
