Head of Marketing, Asia

Apply now Job no: 521890
Brand: Marketing
Work type: Full time
Location: Mumbai, India, Tokyo, Japan, Singapore, Kuala Lumpur, Malaysia, Hong Kong, Shanghai, China
Categories: Marketing, Web, Creative & UX

FCM is one of the world’s largest travel management companies and a trusted partner for nationals and multinational companies. With a 24/7 reach in 97 countries, FCM’s flexible technology anticipates and solves client needs, supported by experts who provide in-depth local knowledge and duty of care as part of the ultimate personalised business travel experience. As part of the ASX-listed Flight Centre Travel Group, FCM delivers the best market-wide rates, unique added-value benefits, and exclusive solutions. A leader in the travel tech space, FCM has proprietary client solutions. FCM provides specialist services via FCM Consulting and FCM Meetings & Events.

About The Opportunity 

We are looking for a professional and dynamic leader to join our team as a Strategic Head of Marketing to lead, support and build a multi-brand regional Marketing team. The successful candidate will take the lead on:

  • Setting the strategic marketing direction (including brand positioning) in conjunction with the Global Chief Marketing Officer (CMO), Global SVP of Marketing for FCM and the FCM Leadership team
  • Delivering the targeted acquisition, retention and brand health measures
  • Leading the development of communications, content and public relations to optimise the brand value proposition
  • Establishing the marketing direction, content and focus of digital and direct initiatives to deliver agreed outcomes
  • Nurturing and growing a team of marketing specialists across the region

Key duties & responsibilities:

  • Together with Chief Business Officer, (CBO) and global marketing Leadership team, develop and maintain annual regional marketing plan and budget
  • Work with the digital marketing team to deploy a digital marketing strategy to deliver on lead generation targets. This includes developing a strategy that is delivered across the four key areas of digital marketing – website development, content marketing including social media, email automation and paid acquisition marketing.
  • Work with the digital team to manage company websites & social media pages across all markets
  • Develop and deliver an offline marketing strategy including exhibitions, events, PR and advertising for both prospects and clients
  • Lead monthly communication for the region to cover global initiatives and developments, share information and leverage the regional group activity
  • Responsible for driving and improving FCM brand consistency throughout the region
  • Work with CRM team for industry segmentation and database profile to create targeted campaigns to support lead generation, marketing database and ROI reporting
  • Create and deliver an internal communication strategy
  • Create and deliver marketing strategy for all brands in all markets
  • Review and regular audit of FCM Partner network social media and website to ensure adherence to corporate identity standards
  • Responsible for co-ordinating client communication as required by the Brand Leadership
  • Strategically lead digital strategy – including website and lead generation
  • Maintain and maximise preferred supplier relationships at a national level

We’d love to hear from you if you have...

  • At least 7 years of strategic B2B marketing experience is essential and crucial with at least 3 years in a leadership position
  • Demonstrated strong knowledge about the various market and driving force behind it 
  • Strong analytical skill to provide sound marketing strategy to contribute to business growth
  • Demonstrated leadership and coaching capabilities
  • Proficient with desktop publishing tools (i.e. Word, Excel, PowerPoint)
  • Strong interpersonal skills and ability to network at all levels
  • Exceptional written and verbal communication skills in English and Mandarin Chinese (highly desired)
  • Well presented with a high degree of professionalism
  • Demonstrates personal excellence by showing personal determination, resilience and is optimistic in changing circumstances
  • Demonstrated track record of achieving results against set targets

Are you ready to elevate your career in travel management? Apply with FCM today!

FCM Asia is an Equal Opportunity Employer searching for talented, driven people who have a desire to build a rewarding career in a company that loves to celebrate your success! We work in a team work environment where we maintain a favourable working relationship with co-workers in all departments to foster a culture of trust and mutual respect.

By joining the team, you'll discover first hand why we're recognised around the world as an outstanding employer.  In addition, our company founder strongly believes the success of our business relies on the success of our people.


Applications close:

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