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StudentUniverse - Paid Search Strategist - Boston, MA

Apply now Job no: 510864
Brand: StudentUniverse
Work type: Full time
Location: Massachusetts, Ontario
Categories: Information & Technology

StudentUniverse, is a Greater Boston-based travel tech company that operates the world's largest student and youth online travel marketplace. We are looking for a Paid Search Strategist to drive our paid media strategy and growth across our four markets with operations in the USA, Canada, the UK and Australia.

StudentUniverse’s parent company, Flight Centre Travel Group is based in Brisbane, Australia and is one of the world’s largest travel agency groups with company owned operations in 23 countries and a corporate travel management network that spans more than 90 countries.

Our product & vision

StudentUniverse was born out of the desire to empower students and youth to travel more by accessing uniquely priced airfares, without the hassle of physical ID cards. We are believers in travel experiences; that they can teach students things they cannot learn in the classroom. Travel better prepares young people to influence the world. We empower students and youth to travel more. We need your help to get us there!

Who we are looking for

We’re looking for an analytical Paid Search Strategist to join our data-driven marketing team. You’ll be excited by the opportunity to own the global strategy and implementation across paid platforms including Google, Bing, Apple Ads, Facebook, and others. This role requires a strong understanding of Paid Search, as well as all aspects of performance marketing, to effectively drive day-to-day tactical execution of the strategy and meet steep expectations for channel growth and optimization.

You’ll be obsessed with driving efficiency in paid channels, will thrive in a collaborative environment and consistently be looking for opportunities to drive us forward. You’ll need to feel at home in the fast paced world of travel tech, be comfortable in communicating in an unambiguous way and enjoy rolling up your sleeves and getting stuck in.

Sound like a good fit for you?    

What’s in it for you:

  • You get to work in a dynamic environment full of super passionate and talented people where capabilities are enabled quickly at scale across the globe for travelers.
  • You will grow and further develop your competencies working in a team-oriented results-driven environment where learning and collaboration is celebrated.
  • We value and encourage autonomy for everyone, allowing you to make your own decisions and learn from the data.  The success of the team is dependent upon the success of the individual.


  • Manage, execute, and optimize Paid Search / Pay Per Click (PPC), Display/Retargeting, Social, Video campaigns, and other performance-based platforms
  • Contribute a unique perspective and ideas to the overall account strategy
  • Consult and communicate strategy and opportunities to management
  • Build out reporting in Excel/Google Sheets, Tableau, and/or Data Studio to track account performance
  • Deliver timely reporting and recommendations to Marketing division lead
  • Brainstorm & execute ideas for post-click opportunities and improvements for data tracking/handling to further enable paid channel growth
  • Monitor PPC trends, best practices, and techniques to ensure correct account spend/growth and to identify new opportunities
  • Proactively investigate campaign issues and formulate actionable solutions based on findings
  • A/B testing and conversion rate optimization
  • Bid management towards CPA and/or ROAS targets
  • Manage monthly performance marketing budgets across channels/regions
  • Maintain and optimize audience targeting lists

Skills & Requirements

  • Minimum 2+ years of PPC experience as the primary job function
  • Excel proficiency is required, Tableau, SQL, and HTML experience is a plus
  • Strong, hands-on analytical experience
  • Proven history of out-of-the-box PPC problem solving
  • Experience in ROI and/or CPA optimization techniques
  • Ability to design, analyze, and utilize results from A/B tests
  • Comfort working with large datasets
  • Excellent attention to detail and ability to QA own work
  • Strong written and verbal communication skills
  • Ability to work autonomously
  • Ability to meet deadlines
  • Google AdWords Certification is a plus
  • Experience in e-commerce is a plus
  • Travel experience is a plus
  • A Bachelor's college degree is preferred

Benefits Include:

  • Generous remuneration structure
  • Travel perks/discounts, in-house financial and health services
  • Generous paid-time off policy 
  • National/International Award Nights and Conferences
  • Diversity & Inclusion initiatives
  • Benefits including vision, medical, and dental
  • Employee Assistance Program
  • Contributory 401K program
  • Company Share purchase scheme
  • Global career opportunities in a network of brands and businesses
  • Ongoing training and professional development
  • Fun and flexible work environment
  • Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
    • Employee giving program
    • Annual Charity Trip
    • Office Environmental Program
    • 1 Volunteer Day per Calendar Year

Location – Boston, MA 

As a travel company, we embrace being global and would love to hear from anyone who wants to work from any one of our offices in Boston, Waltham, Toronto or London.

This position may be performed remotely anywhere within the United States except the State of Colorado

If this sounds like the opportunity you have been waiting for and you would like to be part of our award winning culture then APPLY NOW.

Travel is booming once again,  and our roles are being filled quicker than a nonstop from London to New York.  We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

FCTG USA is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success! Please contact careers@us.flightcentre.com if you need any assistance. 


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