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RSA - Digital Campaign and Content Manager

Apply now Job no: 510800
Brand: Flight Centre
Work type: Full time
Location: Johannesburg West
Categories: Marketing, Web, Creative & UX

General Information

Job title:

Digital Campaign and Content Manager

Purpose:

Execute Flight Centre’s digital marketing campaigns to increase customer traffic through various channels including direct marketing, paid search, SEO, display advertising, social media and PPC.

Primary duties and responsibilities (KRAs)

  • Manage and Conceptualise Always-on and tactical campaigns and sales with Marketing team campaigns to drive maximum ROI
  • Creative conceptualization of campaigns – coming up with punchy tag lines and concepts
  • Drive digital campaigns for Flight Centre – Brand, Independent and eCommerce
  • Digital content creation together with marketing te
  • Social Media Strategy inline with Content Marketing Strategy
  • Managing & maintaining all Flight Centre social media accounts - Facebook, Instagram, Twitter together with Digital Marketing Coordinator and Customer Experience Team
  • Briefing of creative(artwork team)
  • Primary liaison between FC and paid social expert
  • Manage onpage SEO with SEO Expert and Content Team(PR Company)
  • Rollout of onpage SEO strategy together with Digital Marketing Specialist
  • Maintain and manage the relationship with Criteo(Third part Vendor)
  • Manage Criteo eCommerce Digital Display Ads
  • Strategizing and building cart abandonment tactics for eCommerce

 

Hierarchy:

Leisure Marketing Leader

Key communication and relationships:

Internal: Brand Leader, General Manager, Marketing Manager, Product Nation and Marketing Nation and Online / Offline teams.

External: Contracted suppliers  

Job Requirements

Education and qualification:

Minimum requirements

Added advantage

 

3- 5 year’s work experience in Digital marketing

Relevant Tertiary qualifications

 

Travel Industry Experience

Experience:

  • Analytical abilities
  • In depth understanding of all aspects of web, mobile and other digital technologies.
  • Experience, SEO, PPC, email marketing, mobile, social media, A/B testing and optimization.
  • Guiding lead and sale opportunities.
  • Strong project management skills.
  • Strong sense of ownership and accountabilities.
  • Knowledge of search algorithms.
  • Thorough understanding of the Google Ads platform and experience managing multiple campaigns & budgets. (This will be in conjunction with Agency)
  • Knowledge of content management systems like Drupal or WordPress.
  • An understanding of website design and usability.

 

Other:

Location:

Flight Centre Head Office

Travelling:

As per business needs

Office hours:

Discussed in interview

Additional:

As per business needs

 

Functional / job-related

Competency

Proficiency required

Basic

Intermediate

Advanced

Excellent writing

1

2

3

editing (photo/video/text), presentation and communication skills

1

2

3

The ability to manage multiple projects

1

2

3

Work within in a fast-paced environment

1

2

3

Multi-tasking

1

2

3

 

 

 

 

 

 

 

 

 

 

 

Applications close:

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