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FCM - Product Marketing Manager - Ontario, Canada

Apply now Job no: 509763
Brand: Flight Centre Travel Group
Work type: Full time
Location: Ontario
Categories: Corporate & Group Travel

FCTG Corporate Position Description: SaaS Product Marketing Manager (Region: Global – USA based)



Detailed Accountabilities


Customer Product Lifecycle Plan:


  • Champion 'the customer' with internal and external teams
  • Support the creation of customer insights for the product, including the provision of data and insights from qual and quant data
  • Drive the global delivery of product insights and analysis
  • Competitive landscape analysis
  • Customer value proposition for product / solutions
  • Identifies target audience messaging and priorities
  • Create and deliver customer life cycle programs to ensure retention
  • Conduct relevant research to determine market opportunities



Go to Marketing Planning:


In collaboration with relevant internal teams:


  • Marketing strategy for Corporate Traveller products & services
  • Marketing programs to deliver on yearly/quarterly priorities based on business performance
  • Determine future product requirements
  • Create solutions/bundles to deliver to target audience needs
  • Creates content for Product to address marketing priorities
  • Prioritise offerings/solutions for explicit focus within a campaign
  • Ensures that all routes to market are enabled on the campaign content (thought leadership/solutions/offerings) and route expectations to follow-up on leads generated
  • Manages lead management for marketing generated opportunities with sales



Key Stakeholder Relationship:


  • Works closely with product owners to distill customer insights for collaborative product innovation
  • Collaborates and links with senior marketing & peers to ensure proper timing and alignment of all brand and comms marketing efforts
  • Liaises with sales teams on understanding their needs to effectively sell product into market
  • Interacts with regional teams, including senior management to update, plan & set strategy for product & services in market
  • Provides business with monthly updates on theme/campaign performance and additional help/content required to achieve business objectives


Product Training:


  • Support sales through the sales cycle when product expertise is required
  • Works directly with sales directors, AM’s & Ops  and communicates sales objectives to relevant marketing groups to ensure alignment
  • Coordinating development of marketing assets and training materials (in cooperation with Marketing and sales enablement)





Person  Profile

Key Competencies

Competency Area

General Description

Action Oriented and Drives for results

Effortlessly gets things done and has a drive to achieve results as part of a Team Environment

Customer Focus

Customer centric approach to work

Commercial Acumen

Ability to make sound judgements and prompt decisions based on market knowledge, business strategy and key drivers of success.

Product Knowledge and Skills

Understands Corporate Traveller’s products and revenue drivers sufficiently to achieve results.

Teamwork and collaboration

Needs to be a team player and values all colleagues around them. Builds strong peer relationships. Collaborates and partners well across teams, clients and external suppliers.

Communication Skills

Demonstrates good written and verbal communication skills. Listens well and shares information.

Problem Solving

Able to analyse and solve complex business/technical problems and overcome hurdles

Organisation and effectiveness

Understands complexities within Matrix organization, and can effectively plan and organise own workload, and carefully influence colleagues and their output

Self learning

Self awareness and skilled in developing own skills and strengths

Analysis and Insights

Gathers and evaluates data/information from various sources and turns it into something meaningful, to assess risk and inform decisions.

Regulation, Personal Data and Privacy

Understands and meets regulatory and legislative requirements for data security, privacy and other digital regulatory requirements


Supports innovation

Business risk management

Effective management of business risks

Project Management

Manage delivery across multiple Business Units and Functional Teams

Agile Project Management and delivery

Ability to use Agile principles, practices and methodologies as a team to deliver digital solutions collaboratively and iteratively.

Impact and Influence

Presents a strategically sound argument or a story with evidence, in order to influence stakeholders.





Role Capability Matrix





Competency Area


Competency Level

Marketing Strategy

Establishes clear vision, goal and targets for product marketing. Develops tailored strategy and rollout plans. Develops clear value propositions aligned to product and customer experience. Demonstrates knowledge of product marketing principles and practices. Applies a market and customer led mindset to achieve business objectives.


Product Strategy NDP, Campaigns & Tacticals

Drive the strategy, positioning and messaging for the product lifecycle including new product development, campaigns & tacticals.


Speed to Market

Ensure on time delivery of translation of product, it's features & benefits to meet the market and business launch dates.


Product Team Relationship

Establish strong relationships with Product Managers to ensure a collaborative working environment delivering insights and assisting in interpret new customers features required. Ensure there is a constant feedback loop with Product Managers.


Customer lifecycle management

Applies a holistic knowledge and understanding of the organisation's customers to identify different product opportunities in various life stages of the customer. Designs, delivers and manages prospects and customers throughout the acquisition and relationship journeys. Effectively reviews and implements welcome, activation and retention activities. Designs for and improves customer loyalty and retention.


Product Sales, Competitor and Market Intelligence

Drive the competitive, market and customer intelligence strategy for product and business.


Product Training

Design, deliver and support our Sales, AM's & Operations teams to ensure they are skilled to present on product features and benefits. Ensure our internal teams are armed with the required to assets to support customer delivery.


CX research and segmentation

The identification of users' behaviours, needs and motivations through ethnography, data analysis, observation techniques, task analysis, and other methodologies that incorporate both the social and technological context. Taking an approach that incorporates significant involvement of users in research to generate deep understanding and uncover new opportunities for systems, products and services. The quantification of different user populations and their needs, identifying target users and segments in order to maximise the chances of design success for systems, products and services. Management and optimisation of customer and user segments within marketing automation platforms. Ability to develop customer, staff and user personas to inform user journey design. Ensures solutions are usable and accessible for everyone.


Impact and Influence

Presents a strategically sound argument or a story with evidence, in order to influence stakeholders.




Experience & Knowledge





+7 years experience in mid - senior product marketing, having held a similar position working across tech or services industry.



It is preferred for the candidate to have worked for innovative technology organization, SaaS background.

Ideally these organisations have a complimentary services arm which forms the total solution/product they were responsible for

Travel industry experience not essential, but could be advantageous to the candidate

Experience is product lifecycle/customer lifecycle management and new product development methodologies

Ideally demonstrate experience in customer lifecycle marketing through digital touchpoints and marketing automation.

Experience in new product development

Experience working with and preparing pitches for industry analysts

Experience working with a range of senior stakeholders in a sales/value driven environment with sales & AM teams

Experience in analytics and insights

Proven ability in tracking and utilizing analytics

Experience in analysis through customer research methodologies

Ability to use analytics and insights to identify opportunities, to drive business improvements across all channels

Strong project management skills

Ability to manage multiple projects at the same time in fast paced environment.

Strong stakeholder management skills

Ability to influence and negotiate with senior stakeholders with favorable outcomes.






Marketing or related degree or qualification (Mandatory)



What FCTG USA can offer you:


    • Strengths based culture
    • Fun and flexible work environment
    • Relaxed dress attire
    • Global career opportunities in a network of brands and businesses
    • Ongoing training and professional development
    • In-house travel planner to book discounted hotel & air
    • National/International Award Nights
    • Diversity & Inclusion initiatives
    • Benefits including vision, medical, and dental after one full month of employment
    • 401K program
    • Generous paid-time off policy 
    • Free and confidential access to our in-house financial advisor (401K, Stock Plan)
    • Life Insurance, Short/Long-Term Disability, Employee Assistance Program, Health Advocate and MD Live
    • Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
  • Employee giving program
  • Annual Charity Trip
  • Office Environmental Program
  • 1 Volunteer Day per Calendar Year




FCTG USA is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success! Please contact if you need any assistance. 


Visa Sponsorship: Employment eligibility to work with Flight Centre Travel Group in the USA is required as the company will not pursue visa sponsorship for this position.


Location: Ontario, Canada

Applications close:

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