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Senior Paid Search Marketing Manager - Remote, US

Apply now Job no: 509184
Brand: StudentUniverse
Work type: Full time
Location: Massachusetts
Categories: Marketing, Web, Creative & UX, Leisure Travel & Retail

Senior Paid Search Marketing Manager

The Senior Paid Search Marketing Manager will own strategy and implementation Globally for one of Flight Centre’s brands (StudentUniverse) across paid platforms including Google, Bing, Baidu, and others. This role requires a strong understanding of Paid Search, as well as all aspects of performance marketing, to effectively drive day-to-day tactical execution of the strategy and meet steep expectations for channel growth and optimization.


  • Manage, execute, and optimize Paid Search / Pay Per Click (PPC), Display/Retargeting, and Video campaigns
  • Manage relationships with metasearch partners (Kayak, Skyscanner, etc) including route targeting optimization, display ad bidding, and budget optimization.
  • Contribute a unique perspective and ideas to the overall account strategy
  • Consult and communicate strategy and opportunities to management
  • Build out reporting in Excel/Google Sheets, Tableau, and/or Data Studio to track account performance
  • Deliver timely reporting and recommendations to Marketing division lead
  • Brainstorm & execute ideas for post-click opportunities and improvements for data tracking/handling to further enable PPC growth
  • Monitor PPC trends, best practices, and techniques to ensure correct account spend/growth and to identify new opportunities
  • Proactively investigate campaign issues and formulate actionable solutions based on findings
  • A/B testing and conversion rate optimization
  • Bid management towards CPA and/or ROAS targets
  • Manage monthly performance marketing budgets across channels/regions
  • Maintain and optimize audience targeting lists
  • Ensure accurate cost loading into shared database / Tableau
  • Lead the growing paid search team and support the StudentUniverse international sites

Skills & Requirements

  • Minimum 6+ years of PPC experience as the primary job function
  • Excel proficiency is required; the job operates at an advanced level
  • Strong, hands-on analytical experience
  • Proven history of out-of-the-box PPC problem solving
  • Experience in e-commerce
  • Experience in ROI and/or CPA optimization techniques
  • Experience with large keyword sets is required
  • Ability to design, analyze, and utilize results from A/B tests
  • Comfort working with large datasets
  • Excellent attention to detail and ability to QA own work
  • Strong written and verbal communication skills
  • Ability to work autonomously
  • Ability to meet deadlines
  • Google AdWords Certification is a plus
  • Tableau, SQL, and HTML experience is a plus
  • Travel experience is a plus
  • A Bachelors college degree is required

About StudentUniverse

StudentUniverse empowers young adults to experience the world with discount travel. For students and those under 26, our cheap flights, hotels, and tours make it affordable to travel anywhere you want to go. Although we specialize in student and youth discounts, most of our promo codes apply for all ages.

StudentUniverse launched in 2000 and is headquartered in Boston with offices in London and the Philippines. StudentUniverse believes that travel is essential to a modern education. Millions of students use our service every year.

Company Benefits:

  • Relaxed, casual work environment, including flexible hours and work from home policies
  • Onsite gym and locker room available 24/7
  • Happy hour(s), parties, boat cruises, and team social events
  • Break room stocked with snacks and refreshments
  • Travel discounts and free airline tickets and vouchers

Location: Remote, US

Waltham, MA is the preferred location, but could be located anywhere on the East Coast of the US within EST.

FCTG USA is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success!

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